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American Music Industry:
Understanding the Industry of Music

American Music Guitar

Overview

American Music Industry examines the multi-faceted, billion-dollar music industry. This course will examine the history and evolution of the industry, business structures of recording and auxiliary companies, music publishing and distribution, artistic management, live entertainment, copyright, and business and consumer-facing digital services.

Why Los Angeles?

Los Angeles is the heart of the entertainment industry, from musicians, to record labels, to music producers. To get a truly behind the scenes look at the music industry, Los Angeles provides a one of a kind experience, with full access to stars and industry pioneers alike.

Learning Outcomes

  1. Explain channels of distribution for music—traditional and contemporary.
  2. Recognize business structures and models within the music industry, and change agents threatening them.
  3. Discuss U.S. and international copyright laws, trade agreements and performing rights organizations.
  4. Demonstrate an understanding of how artists and businesses make money from the production and distribution of music.
  5. Analyze growth opportunities for the music industry made possible through advances in technology.
  6. Describe ethical issues and solutions related to products in the music industry.

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Our team is here to understand your vision, and to develop a study away program that aligns with your institutional and academic goals. Speak with one of our Partnership Development members today, and begin your journey!

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